PIECE OF CAKE

HOW TO PROMOTE A TELEPHONE

03.05.2011

We are often guided by our gut feeling which tells us how and how not to do things. Seriously, how successful and beneficial to the recipient (and the brand as a matter of fact) can a promotion campaign be that involves grown up people walking around in larger-than-life inflatable telephone costumes?

Call it a bit of a habit or our trademark, but once again we beg to differ and shine with the extraordinary. At least that is what we did, when Kim was brought in to the Nokia Trends Festival project a couple of years ago.

We have just posted a new case. Why not take a peek at the NSeries house @ Nokia Trends Festival and get an impression of what the current Zeitgeist of product promotion should look like in our view. Once again we proved how artists, their intellect and creativity can help create unique brand environments, tell a product’s story in an exciting way, create spectacular images, transform a cold, functional, technical device into a warm, friendly, desirable and tangible gadget to interact and enhance one’s everyday life with in an amusing, inspiring, entertaining and easily accessible way.

Once again the experience we made with the audience and how they took to our media art installations verifies our theory that product communication needs to go deeper, needs to go at least one step further towards engaging and emotionalizing. Product visibility and physical contact are not sufficient nowadays. What is required is to take the recipient on a little experience trip with a product that becomes a friend, the longer and more intense the contact lasts.

But please, don’t kick the promoter inside the inflatable the next time you happen to meet. That guy’s probably only doing his job…