DING DONG! DOMICILE DOWN
Back in April 2006, this derelict department store in Altona, Hamburg, was temporarily rejuvenated when the Senseo Art Initiative chose it as a home to its first international urban art festival. During our time within these premises, we saw one of the most unusual and successful marketing concepts revolving around consumer involvement unfold, looked on in awe while artists of exceptional talent collaborated and produced a unique creative exhibition environment, became close with locals and grew fond of them and their everyday environment to such an extent, that friendships, ties and bonds were born that last until today.
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