P3 EXHIBITION CAMPAIGN
P3, an official EADS supplier, belonging to the pioneers in aerospace business technology development and production, are exclusive partners of the established Farnborough Air Show in 2010. PIECE OF CAKE were trusted with the task of finding the company’s first ever claim and then creating a print advertising campaign to be implemented on the entire exhibition grounds.
In the brief the client had assessed B-2-B advertising typical of its business branch as rather uninspired and essentially boring.
Knowing that over 90% of the exhibitions attendees are male and that the main advertising surfaces are located in restrooms, PIECE OF CAKE developed a cheeky and witty multi-slogan restroom pun campaign that played with the situation itself and aimed at entertaining while subliminally communicating the company’s unique selling propositions between the lines.
