NOILLY PRAT
PIECE OF CAKE were delighted, when Bacardi Germany trusted them with the creation, design and production of a premium quality modular multi-use and mobile brand environment for their premium martini brand Noilly Prat.
The task was to enable positive, sustainable brand and product experiences while at the same time communicating essential parts of the brand story. Beyond confirming existing consumers in their brand choice, the experiential brand world also wanted to appeal to new consumers and to use performances to promote new consumption moments and signature drinks.
The strategic goal was to shift brand perception of being mainly gourmet cooking ingredient to a frequently consumable cocktail beverage, the “queen of all martini’s”.
Noilly Prat is positioned as a “piece of art from the South of France”. Our concept translated exactly this statement into a real life brand world in a double sense:
1. Inspired by the Noilly Prat bottle label, the illustrative style dating back to France in the mid 19th century was extracted and applied to real life furniture and tools ensuring an unusual and eye catching experience.
2. Within three dioramas and on curtailing walls, key phases of the fascinating 2-year-long production process and consumption moments were depicted. The 3-D illustrations promote Noilly Prat perfect serve recommendations serviceable on set thanks to the multi-functional furniture concept including drawers for cooling, storing and preparing drinks.
Photos: Markus Heumann, Kim Pörksen
