IFA OPENING GALA 2008
2 halls, 3 room-situations. The evening formally sets out with a reception, then progresses a seated gala dinner with an exclusive international show program and reaches its climax in a party in the reception hall.
The challenge: making an impression on no-one else than the CEO’s of the world’s leading consumer electronic companies and Germany’s political elite. How: by showing something previously unseen of using non-standardized, specially developed one-off media installations. Its central element was a cube with a length of 6 meters per side, constructed out of 2500 single cube miniatures forming a topografic surface.
During the reception the cube resembled an appealing, minimalisitc installation. At night, it transformed the room when evolving into an interactive, colorfully animated medium where every cubic frame functioned as a screen for an individual video content. More still: the cube was interactive and guests were able to animate the “screens” thanks to a specially developed software and playful digital interfaces.
The installation was built out of wood and cardboard and only 4 HD video projectors. The gala dinner was lined by international show program and moderated by renown TV hosts Barbara Schöneberger and Steven Gätjen. The aftershow event was additionally hyped courtesy of a VIP guest list co-operation with Manfred Schmidt, ensuring that despite ambitious competition, there was no other important after event in town one wanted to be.
Client: vitamin-e
Photos: diephotodesigner.de
Links: IFA
