PIECE OF CAKE

AD WARS? PEACE NOW!

So, now they finally have the enemy entirely surrounded. No escape for the potential consumer anymore, say the so called ad big players and global networks. They claim to have zeroed in on the individual. Their magic formula? 360 degrees of ad and marketing weaponry. Total ad war is on the horizon. ... read more

DING DONG! DOMICILE DOWN

Back in April 2006, this derelict department store in Altona, Hamburg, was temporarily rejuvenated when the Senseo Art Initiative chose it as a home to its first international urban art festival. During our time within these premises, we saw one of the most unusual and successful marketing concepts revolving around consumer involvement unfold, looked on in awe while artists of exceptional talent collaborated and produced a unique creative exhibition environment, became close with locals and grew fond of them and their everyday environment to such an extent, that friendships, ties and bonds were born that last until today. ... read more

LEAVE THE MAN IN PEACE, HE JUST WANTS SAUSAGES!

Via davaidavai.com we happened to stumble upon this open letter from Brian. It seems to originate from Johnny Moore's weblog whom we would like to thank for this great finding. We are already considering quitting our trade... But, seriously folks, we have to understand that some people are happy with just a good product (if it is good) and simply don't care about brands, brand interaction, experiential brand communication and whatnot... ... read more

PIECE OF CAKE MEETS LIKEMIND

PIECE OF CAKE love meeting interesting, creative people in a comfy and sort of private environment, getting to know about their talent and what makes them tick. It helps us and our network stay fresh, tuned, vibrant and simply excellent. Thus we are very excited to announce that we have teamed up with Matthias Weber of checkdisout who runs the highly successful global networking and socializing platform LIKEMIND in Hamburg. ... read more

MIAMI AD SCHOOL

Lecture by PIECE OF CAKE on the supervaluation of 360° marketing The speech was opened with a performance intervention by Kim Pörksen and Derek Richards. While the students were distracted and occupied with a trailer film related to the lecture and binding the attendees attention, the speakers sneaked into the location through the back door disguised as Imperial stormtroopers and surrounded the crowd, firing print ads and logos at the students symbolizing a 360° ad attack. ... read more