PIECE OF CAKE

JÄGERMEISTER SCHUBRAKETE

  Jägermeister is a brand known worldwide for daredevil PR stunts. PIECE OF CAKE brought this courageous and ground breaking company together with arguably Germany's best and indisputably craziest art band Deichkind for a one of a kind brand-artist cooperation. The Jägermeister Schubrakete contest (this roughly translates into Jägermeister boost rocket) is a once-in-a-lifetime opportunity for one fan out of the massive Deichkind community to acclaim his or her "personal 48 hours of fame". The band is actually offering nothing less than a part time membership. This extravagant competition comes to a conclusion when the Jägermeister Schubrakete launches the winner straight up into the VIP stratosphere and directly into the band's ranks for their headliner performance at the SonneMondSterne Festival on the 1oth August 2012. But Jägermeister and Deichkind wouldn't be the edgy brands they are renowned as if this competition wasn't somewhat different to others. Indeed, this is not one of those faster, harder, louder battles. Instead, the partners are seeking the most boring person in Germany with the saddest of all existences or in other words: the individual most deserving of being boosted from a lowly status to the (temporary) heights of mega stardom. From the 1st March till 19th April fans can apply via the campaign's own Facebook page and are encouraged to submit self-made videos portraying their personal plight. The application phase will be followed up by a three-week community poll after which the top 10 contestants will be invited to a whacky trashy kind of training camp on the 19th May, where they have to show their true mettle in coping with a berserk course of exercises (of which all are guaranteed never to be declared Olympic disciplines!). As a brand dedicated to serving, energizing and uplifting communities and fellowships but also embracing the hero archetype in its brand world, Jägermeister didn't have to think twice about jumping on the opportunity of working with PIECE OF CAKE, Deichkind and their 'committed to insanity' fan base coming up with a campaign like probably no other collaboration could produce. So, never mind the bollocks, here's the Jägermeister Schubrakete. Yes, I'm gonna be a star! ... read more

DING DONG! HELLO! SO, WHERE’S THE MONEY?

As part of the course of lectures "Butter bei die Fische - Futter für selbständige Kreative" initiated by the Hamburg Kreativ Gesellschaft and aiming at supporting young creatives with vital legal, economical and administrative background knowledge for the career paths they have chosen to embark on, PIECE OF CAKE have been invited to hold a talk about the Ding Dong! art festival and how they once convinced the coffee pad brand Senseo to found an art initiative. ... read more

PIECE OF PECHA KUCHA, ANYONE?

PIECE OF CAKE are proud to announce that we are now co-hosts of Hamburg's Pecha Kucha Night. We have teamed up with Simon Scholz (Hamburger Botschaft), Pete Serjeant (G2) and Matthias Weber (Checkdisout). Together we have formed a committee that will run this very sympathetic and connective global platform in Hamburg with immediate effect. ... read more

A CUPPA FOR LIKEMINDS

Peeps, this Friday, 20th May at 8.30 am, it's LIKEMIND time again. So set your alarm clock a tiny weeny bit earlier than usual, maybe have a bevvy or two less on Thursday night and get in there for some nice people, good conversations, a pleasant start to the day and a good cup of coffee. The first round is on PIECE OF CAKE. As ever we shall be meeting at Yokozuna Café. ... read more

HOW TO PROMOTE A TELEPHONE

We are often guided by our gut feeling which tells us how and how not to do things. Seriously, how successful and beneficial to the recipient (and the brand as a matter of fact) can a promotion campaign be that involves grown up people walking around in larger-than-life inflatable telephone costumes? ... read more